GRY086

In marketing, we divide up groups of people into demographics. Age, sex, income and education are all good ways to divide people up (for marketing purposes). One popular demographic is the 18-35 crowd. These are the prime demographic. Statistically they don’t have the most money, but they do have something more valuable than money. They have cool.  If your product, service or idea flies with the 18-35 crowd, then it flies.  Period. So, if you were marketing life insurance, you…

A friend of mine wanted a website built.  He’s a lawyer practicing in Saskatoon.  That’s a super-competitive market because the University of Saskatchewan College of Law pumps out a fresh crop of graduates each year.  When you’re in a competitive space, you have to compete.  He wanted a website and a professional email address, of course. For me this was bad news, because I don’t like managing people’s emails and when you get down to it, people don’t like other…

Like all businesses owners in Prince Albert, I want my brand  to stand out.  I can remember growing up here there was a company called PA Radiator.  They’re probably still in town.  They had an ad which read “The Best Place in Town to Take a Leak”. I was about 10 years old when I seen that and I thought it was so controversial.  How could they write that, in big letters, for everyone to see?  My childish mind thought…